Sales & Marketing

Your website is more than an online presence—it’s your digital storefront and one of your most powerful marketing tools. This course teaches you how to turn your site into a customer magnet by combining smart design, compelling content, and conversion-focused strategies. Through practical lessons and real-world examples, you’ll learn:<ul style="margin-top: 0in;"><li style="">Essential Website Ingredients: What every business site needs to attract and retain customers.</li><li style="">Design That Works: Seven characteristics of great website design, from easy navigation to responsive layouts.</li><li style="">Conversion Optimization: How to reduce friction and streamline the buying process.</li><li style="">Landing Page Mastery: Create high-performing landing pages that drive action and capture leads.</li><li style="">Trust and Accessibility: Build credibility with reviews, security, and inclusive design.</li><li style="">Actionable Strategies: Use calls to action, visuals, and speed optimization to boost engagement. </li></ul>By the end of this course, you’ll know how to create a website that not only looks great but also converts visitors into loyal customers—helping you stand out in today’s competitive digital marketplace.

Follow a business owner’s story as she learns the basics of website marketing.

From Browsers to Buyers: Website Marketing Made Simple

Unlimited

race2train

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From Browsers to Buyers: Website Marketing Made Simple

Kristy Donnelly

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