Sales & Marketing

Social media isn’t just for selfies and trending memes—it’s a powerful marketing tool that can transform your business. This course introduces you to the fundamentals of social media marketing and equips you with the skills to build a strong online presence. You’ll learn:<ul style="margin-top: 0in;"><li style="">What social media marketing is and why it’s essential for modern businesses.</li><li style="">The top platforms—Facebook, Instagram, LinkedIn, TikTok, Pinterest, X (formerly Twitter), and YouTube—and best practices for each.</li><li style="">How to use hashtags strategically to boost discoverability and engagement.</li><li style="">Tips for defining your audience and brand voice to create authentic connections.</li><li style="">Steps to develop a social media strategy, including setting goals, choosing platforms, and creating a content calendar.</li><li style="">Proven techniques for engagement, networking, and analyzing performance to refine your approach. </li></ul>By the end of this course, you’ll have the tools to create compelling content, grow your audience, and turn followers into loyal customers. Whether you’re new to social media or looking to sharpen your skills, this course is your starting point for success.

Part one of two introduces social media basics for business.

From Posts to Profits: Social Media 101

Unlimited

race2train

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From Posts to Profits: Social Media 101

Kristy Donnelly

Course Description