Sales & Marketing

It doesn’t matter how innovative your product is—if no one buys it, it fails. That’s where product marketing comes in. This course equips you with the essential skills and strategies to bring products to market successfully and keep them thriving throughout their life cycle. Through practical lessons and real-world examples, you’ll learn:<ul style="margin-top: 0in;"><li style="">What Product Marketing Is—and Why It Matters: Understand the role of product marketing in shaping offerings and driving demand.</li><li style="">Core Functions of Product Marketing: Explore positioning, pricing, packaging, promotion, and post-launch support.</li><li style="">6 Proven Tips for Success: From conducting SWOT analyses to creating customer personas and competitive insights.</li><li style="">The Product Life Cycle: Learn how to manage introduction, growth, maturity, and decline phases effectively.</li><li style="">Finding Product-Market Fit: Discover how to align your product with customer needs and measure success using metrics like Net Promoter Score.</li><li style="">Building a Go-to-Market Strategy: Create a launch plan that aligns teams and maximizes impact. </li></ul>By the end of this course, you’ll have a clear roadmap to position your product, attract the right customers, and sustain success in a competitive marketplace.

Explore the fundamentals of product marketing and the product life cycle.

Position, Price, Promote: Product Marketing Essentials

Unlimited

race2train

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Position, Price, Promote: Product Marketing Essentials

Kristy Donnelly

Course Description