Sales & Marketing

Bringing a new product to market—or entering a new market—can feel risky. A well-crafted go-to-market (GTM) strategy turns uncertainty into opportunity by providing a clear roadmap for success. This course equips you with the tools and insights to design a GTM plan that aligns your marketing, sales, and customer success teams for a seamless launch. Through practical lessons and real-world examples, you’ll learn:<ul style="margin-top: 0in;"><li style="">What a GTM Strategy Is—and Why It Matters: Understand how it differs from a general marketing plan and why it’s critical for new product success.</li><li style="">Five Core Components of a GTM Plan: Answer key questions—Who will buy it? What’s for sale? How will you market and sell it? How will you sustain success?</li><li style="">Pricing Strategies That Work: Explore 10 proven pricing models, from cost-plus to psychological pricing, and learn how to set prices that attract customers and drive profit.</li><li style="">Driving Product Adoption: Apply the diffusion of innovation theory to accelerate adoption and build momentum across customer segments.</li><li style="">Metrics and KPIs: Learn how to measure success, track performance, and adapt your strategy for long-term growth. </li></ul>By the end of this course, you’ll have a clear, actionable plan to launch your product confidently, capture market share, and create lasting customer relationships.

Make your product launch a success with a winning go-to-market strategy.

Ready, Set, Launch: Crafting Your Go-to-Market Plan

Unlimited

race2train

Primary Menu

System Defaults

Primary color

Primary color hover

Heading text color

Body text color

Banner text color

Primary button text color

Primary button text hover color

Secondary button background color

Secondary button background hover color

Secondary button text color

Secondary button text hover color

Navbar item background color

Navbar item text color

Navbar item text hover color

Ready, Set, Launch: Crafting Your Go-to-Market Plan

Kristy Donnelly

Course Description