Sales & Marketing

Organic marketing is powerful—but it takes time. If you want faster results, paid advertising is your ticket to visibility and conversions. This course breaks down the essentials of paid advertising and shows you how to integrate it into a winning marketing strategy. You’ll learn:<ul style="margin-top: 0in;"><li style="">What paid advertising is—and why it matters in today’s competitive landscape.</li><li style="">The three major types of paid ads:<ul style="margin-top: 0in;"><li style="">Paid Search (PPC) for high-intent keyword targeting.</li><li style="">Display Advertising for eye-catching visuals that drive clicks.</li><li style="">Out-of-Home (OOH) ads for real-world brand exposure.</li></ul></li><li style="">How to leverage remarketing to re-engage visitors and boost conversions.</li><li style="">Best practices for keyword bidding, ad design, and campaign optimization.</li><li style="">Tips for tracking performance metrics like CTR, CPC, and conversion rates to maximize ROI. </li></ul>By the end of this course, you’ll have a complete toolkit to create ads that attract attention, convert customers, and deliver measurable results—whether online or out in the world.

Learn the ins and outs of paid advertising in this comprehensive course.

The Paid Advantage: Drive Traffic, Boost Conversions

Unlimited

race2train

Primary Menu

System Defaults

Primary color

Primary color hover

Heading text color

Body text color

Banner text color

Primary button text color

Primary button text hover color

Secondary button background color

Secondary button background hover color

Secondary button text color

Secondary button text hover color

Navbar item background color

Navbar item text color

Navbar item text hover color

The Paid Advantage: Drive Traffic, Boost Conversions

Kristy Donnelly

Course Description