Sales & Marketing

Marketing is more than ads and slogans—it’s the engine that drives business success. This course gives you a clear, practical roadmap to understand and apply the core principles of marketing. Whether you’re a beginner or looking to refresh your skills, you’ll learn how to craft strategies that connect with the right audience and deliver measurable results. Through real-world examples and actionable steps, you’ll discover:<ul style="margin-top: 0in;"><li style="">What Marketing Really Is: Explore its evolution and modern role in business.</li><li style="">The 4 Ps of Marketing: Master product, price, place, and promotion to build a winning mix.</li><li style="">How to Create a Marketing Plan: Learn a five-step process to set goals, identify your audience, and choose tactics.</li><li style="">Targeting and Positioning: Use segmentation and unique selling propositions (USPs) to stand out.</li><li style="">Marketing Tactics and Funnels: Understand how to guide customers from awareness to loyalty.</li><li style="">Traditional vs. Digital Marketing: Combine proven offline strategies with powerful online tools.</li><li style="">Marketing Analytics: Track performance and make data-driven decisions. </li></ul>By the end of this course, you’ll have the confidence and tools to create a marketing plan that works—turning ideas into impact and prospects into loyal customers.

Kick off your marketing journey with a go-to fundamentals guide.

Think Like a Marketer: The Beginner’s Roadmap

Unlimited

race2train

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Think Like a Marketer: The Beginner’s Roadmap

Kristy Donnelly

Course Description